Is social media working for your business

Social Media for Small Business

 

Are you a small business owner struggling with your social media accounts?

 

What do your social media accounts look like? Growing and booming? Or lonely and desperate?

 

Do you need customers but don’t you know how to reach them?

 

Don’t worry.

You’re not alone.

 

There are lots of entrepreneurs and business owners who struggle just like you.

I see it in my clients all the time and it happens for many reasons.

 

They:

  • don’t know WHEN to post

  • don’t know What to post

  • don’t know how often to post

  • don’t have enough content

  • don’t know how to create new and relevant content QUICKLY

  • don’t know the platform well enough to succeed

  • don’t quite know the ins and outs of social media marketing and content marketing

  • focus on the wrong things

  • don’t use the correct SEO to succeed

  • don’t have a proper social media plan in place

  • don’t join in with trends

  • don’t plan ahead for special dates like halloween, christmas, national days etc.

  • have NO  Social Media Training

Now you might have a different reason why you don’t get on with your social media as you would like. 

As with everything there are many reasons why things work and why they don’t and these are just some of the reasons I often come across with my clients.

Social Media for Small Business

reasons why business owners struggle with their social media

Social Media Managers for small businesses

 

 Social media for small business is super important.

 

Of course there are many Social Media Managers out there who could help you set up and run your social media accounts for you.

Often you pay between £300 and £500 per account per month.

The manager will tell you what they will do for that money, which is normally posting a set number of created content for you. 

At the end of the month you should get a report to see what the progress is.

Obviously the results will vary depending on who you hire and what they can do for you.  

 

Quick note:

It’s unlikely you will see the results you are aiming for in a month and you should be willing to commit to at least 3 months but preferably 6 months to see realistic results. 

 

Problem many small businesses have is that money is not readily available for marketing. Often the marketing budgets are small or non-existent. 

And this is OK. 

It just means you need to work smarter and learn how to do Social Media Marketing yourself in a quick and efficient way.

That’s why I’ve  created a freebie for you. A cheat sheet which will help you set up your social media accounts the right way so you can create growth for your business.

 

You’d be surprised how much you can accomplish in a small period of time, once you know the tricks of the trade!

Get my FREE cheat sheet so you can grow your social media following and your business in simple steps!

How much time should you spend on social media per week?

 

How long is a piece of string?

You can spend as long or as little a time on your accounts as you like, but ultimately the results you are after determine how much time you need to spend on your accounts.

 

One of the reasons why running social media is tricky is because it is super distracting. And if you let yourself be distracted, you could be on it all day and still not get the growth you need!

Therefore I recommend a fucussed half an hour to an hour a day per social media account.

(Facebook page and group, Instagram, Pinterest and LinkedIn)

 

If you are planning on creating video content for a Youtube Channel, then expect to spend many more hours a day, especially if your videos need a lot of editing.

 

You might take a bit longer in the beginning while you try to find your feet, but once you know what you are doing, it should become second nature.

 

Can you reduce the time spend on Social Media without reducing the output?

 

The time it costs you greatly depends on your skills (how easy do you find it to create content), your content available to work with (do you have images/video/content at the ready?) and on your concentration level (how easy are you distracted on social media)?

 

  • The tools you choose to use.
  • How organised you are (do you have a content calendar or planned themes?)
  • How many accounts you have
  • How often you want to post

 

Good practice for Social Media:

Spend 20% of your time on creating content

 

Spend 80% of your time on Marketing

 

After all, it’s great if you have a fantastic blog post about your business, tips or  a product or service, you’re wasting your time if nobody sees it.

 

You need to spend time promoting your products and services.

small businesses struggling with social media online business growth plan

I strongly recommend you have a blog attached to your website.

Why?

I know you already have a lot on your plate, running your own business.

However, a blog is a free and easy marketing option for your business.

A blog will give your business exposure and attract new clients, even when you are a local business. 

Here you can connect with your audience and grow your business.

Some reasons for starting a blog for your business are:

  • It creates content you can promote
  • You can build trust by showing your expertise
  • You can become an authority within your niche
  • You can build an email list (a must have for any business)
  • You can rank your business on search engines
  • You will get returning visits from your audience
  • You will have more conversion opportunities for your products or services
  • It’s an affordable way to promote your business

 

Some ideas for blog posts are:

 

  • How to’s
  • Demonstrations of a product
  • How your products can be used and for what purpose
  • Introduce new products
  • Give tips and advice
  • Give tutorials
  • Give ‘behind the scenes’ posts
  • Show finished services for example before and after photos with explanation
  • Funny or interesting things related to your business

The idea is that your blog and your social media become intertwined.

social media for small business start a blog

A couple of things need to be clear about the purpose of your social media presence.

 

Some people seem to think it’s very important to have lots of followers and likes on their accounts. And while this is true, it’s really only partly true.

 

Let’s say that you sell beauty products and you create content about products you sell. You aslo post images of beautiful faces on which the beauty products are used.

 

People love your content and you are gaining likes and even followers. This is great.

Fantastic even.

It’s good for your reputation and brand. It will attract other people as you grow and you get exposure for your products.

 

However, if a large number of these followers just like your images but don’t take further action, then you won’t build your income very fast.

 

In other words, you’re better off having one hundred followers who love your products and are likely to buy them, than one hundred thousand viewers who are just that.

After all, window shoppers won’t pay the bill!

 

What’s going on?

If you are struggling and your accounts are not doing anything, then it’s important to take stock and see what is going on.

 

This is the first thing I do when I work with new clients.

 

Sometimes they just need to see what is happening (or not) and get pointers in the right direction, sometimes I teach them how to use their chosen social media platforms more successfully and sometimes I run it completely for them.

 

Whatever service my clients need, a complete report on the current status of the accounts is always the starting point, and often the most important.

 

We discuss the which, why and how and dive deeper after that.

 

 

social media for small businesses

 

How many different platforms are you running your content on?

Which of the following social media accounts do you set up for your business? And on which one are you the most active?

Facebook Page?

Facebook Group?

Pinterest?

Instagram?

TicToc?

LinkedIn?

Twitter?

Reddit?

Youtube?

 

Many entrepreneurs make the mistake of setting up a lot of social media accounts all at once.

After all you need to be everywhere, right?

And the more accounts you have the more likely you are to be found!

 

Well, that is great thinking, but….

  • Do you have the time to run all these accounts?
  • And do you have enough content to run on these platforms?
  • Do you have the skills to create the correct sized content for different accounts?
  • Do you know how to grow these different accounts
  • And do you even know where your audience hangs out online? (That is assuming you know who your audience actually is).

You see where this is going?

Different platforms work for different types of business.

Find out which platform  works well for your kind of business.

To help you I have created a cheat sheet to help you answer these questions for your social media accounts.

It is also full of tips for different platforms to help you along.

Just fill in your details below and get started straight away!